By Tancredi Cordero di Montezemolo Why do smart people ever so often follow the crowd into disaster? It's our oldest shortcut: conformity saved our ancestors, but today it fuels bubbles, polarization, and fake consensus. Going along with whatever the crowd thinks feels safer. It's ingrained in our chimp brains from way back—millions of years of sticking close to the herd. Being alone meant you were lunch for something bigger, or you couldn't take down prey on your own, later

Tancredi C di Montezemolo | November 2025 Life does not distribute normally. We are taught otherwise from the moment we walk into an economics class: the first day our institutionalisation truly begins, the first dose of medications meant to dull common sense with the language of certainty. But this indoctrination is not bestowed only on those who undergo the unfortunate didactical calvary of modern economics. Our everyday language is riddled with the same ordinary disease.