By Tancredi Cordero di Montezemolo It was a shimmering late afternoon in Paris, early April of this year. I was in an Uber moving from a meeting on Rue de la Paix to another near the Grand Palais, cutting through Place de la Concorde, when I saw it: a giant Ralph Lauren billboard on the side of the Hôtel de Crillon, one of the great temples of Parisian luxury, standing at the edge of one of the most beautiful squares ever conceived by human ambition. The image had that unmis

By Tancredi Cordero di Montezemolo Why do smart people ever so often follow the crowd into disaster? It's our oldest shortcut: conformity saved our ancestors, but today it fuels bubbles, polarization, and fake consensus. Going along with whatever the crowd thinks feels safer. It's ingrained in our chimp brains from way back—millions of years of sticking close to the herd. Being alone meant you were lunch for something bigger, or you couldn't take down prey on your own, later