By Tancredi Cordero di Montezemolo It was a shimmering late afternoon in Paris, early April of this year. I was in an Uber moving from a meeting on Rue de la Paix to another near the Grand Palais, cutting through Place de la Concorde, when I saw it: a giant Ralph Lauren billboard on the side of the Hôtel de Crillon, one of the great temples of Parisian luxury, standing at the edge of one of the most beautiful squares ever conceived by human ambition. The image had that unmis